Portfolio | Web Design and SEO

Why should you invest in a website?

Containing landing pages that play an essential part in digital marketing campaigns, websites are a digital first-impression. They home all the key information your customers need and showcase all the selling points you want to share.

Alongside the basics, websites need to help generate leads and one of the most successful ways to do this is to approach web design and search engine optimisation (SEO) together, not separately.

Web design and SEO working in harmony 

Unfortunately this isn’t a common approach and frustratingly, something you may have experienced before: agencies that build great-looking websites without any SEO work and digital marketing agencies that blame your website for poor SEO campaigns.

The solution? Intertwining web design with SEO through one supplier from day one. This approach saves time, saves money and optimises the whole process for commercial performance. I focus on two main areas when it comes to web design and SEO…

#1 | Plan for SEO beforehand

To encourage new business over time in a way that’s free of charge, an SEO strategy should lead the development of a website before a single line of code is written. Particularly across the choice of a domain name, all aspects of the website’s content and how fast this content loads.

Complex animations and large video files may be tempting, but they can be the worst culprits in slowing down a website, harming user experience and the website’s position in search engine results.

#2 | Design mobile-first

The focus on mobile-optimised websites in recent years has been a breath of fresh air in bringing a less-is-more approach to web design. Designing a straight-forward website that loads quickly and catches the eye across a mobile device adapts a lot easier to a desktop environment, compared to designing for desktop and adapting to mobile.

Portfolio 

Here’s some examples of websites I’ve re-developed with the support of web developers on back-end tasks. All briefs have covered elements of re-branding, user experience and SEO improvements.

✓ Clean and colourful
✓ Fast-loading and SEO optimised
✓ Mobile optimised

Ready to improve your website and SEO?

Simply drop me a message below, I’d be happy to help.