Branding and Web Design for C&C

My friends at C&C Flooring approached me about the possibility of redesigning their brand and building a website. A Norwich business getting in touch with a web designer is nothing to write home about but whilst catching up over a drink, a key bit of info got me thinking…

How has a business that’s been trading in Norwich for over 20 years survived without any sort of website!?

Regardless of how long you’ve worked in a particular sector, it’s good to have your expectations challenged – as much as digital marketers are led to believe it, the truth is that not every business out there needs (or wants) its own website. Directory listings, word-of-mouth, social media and securing long-term contracts can all generate a steady flow of work and new inquiries.

So why the need for a website now?

C&C have recently secured contracts with Carpetright and Tapi, the two largest flooring companies in the UK, to install flooring for clients across East Anglia. Keen to reflect this news, and to help prepare for a period of serious growth, C&C are looking to reinvigorate their brand and develop their first website.

A website would give C&C full control on how they showcase their services, a central place to drive new business and access to SEO, remarketing and Google Ads as channels for the future.


Researching other designs for inspiration

Research and design

Once we had a list of requirements and a specification agreed, I was ready to start planning both the brand and layout of the website. Before jumping in with any design work, I spent a good deal of time researching websites of other flooring companies, analysing colour schemes, typefaces and design style for inspiration. I also referenced C&C’s old business cards.


Pencil sketches and early mock-ups



Final logo design


Sourcing professional images


Layout design for the website


Integrating five star reviews


Developing the final design ready to go live

A fantastic project to be involved in, click below to visit the final website. Generating leads in its first month, C&C have been delighted with the end result.




 Clean and colourful
 SEO optimised throughout
 Mobile and tablet responsive
 Hosted with Siteground – one of the fastest web hosts
 SSL certificate (green padlock)

Ready to design a new version of your website?

Simply drop me a message below, I’d be happy to help.


Reference both here:

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